In order to increase income, not only should contractors look for more customers but they also need to consider ways to add extra services to the current list of tasks that can be provided to their customers. Among various options, grout color sealing can be considered to be one of the most effective and profitable solutions.

Many homeowners call grout contractors because their flooring needs cleaning and looks dirty. Once the process of cleaning is completed, homeowners realize that the grout is discolored or stained. In order to address the issues related to the appearance of the grout, contractors can use grout color sealing.

This method of dealing with grout problems not only allows increasing the size of the ticket but also improving the results and delivering a more valuable service to the customers who will end up having cleaner and better-looking flooring.

At This Old Grout, we have been helping contractors and homeowners in providing the services of grout restoration for over 30 years. Our contractor-grade products allow increasing the profitability of the services offered by contractors.

Why Grout Cleaning Is Not Always Effective in Solving All the Problems

Grout color sealing solves the problems that cannot be solved by cleaning alone.

Professional grout cleaning allows getting rid of dirt and grease, which covers the grout. However, even after such cleaning, the grout lines remain:

• Discolored
• Stained
• Aged and dull
• Uneven
• Hard to be cleaned

All these factors show us why there is a great need for grout color sealing as part of the restoration procedure.

What Is Grout Color Sealing

Grout color sealing can be described as a way to combine restoration and protection into a single service.

Unlike other types of grout sealants, this type of grout sealing allows applying the colored coating, which can solve problems related to the color of the grout and protect the grout from future staining.

There are two main advantages that this method can provide:

Restores Uniform Color

First of all, this service allows restoring the color of the grout and solving the issues with staining.

Protects the Grout from Staining

Second, the protective layer of the coating protects the grout from future stains and dirt.

As a result, homeowners have cleaner floors that are hard to get dirty.

In addition, the visual changes can be quite impressive.

Why Color Sealing Is the Easy Way to Upsell a Service

The main reason why grout color sealing is such a good choice for upselling is that it addresses the problems which clients notice.

The grout cleaning helps them to notice the stains in the grout more clearly.

Thus, instead of trying to sell an additional service, the contractor can try to fix the client’s problem.

The Customers Can See the Differences

Visual improvements usually make selling easier.

Clients who can compare the appearance of their grout before and after the sealing process can easily notice the difference.

This Service Complements Other Services

Another reason why upselling this service can be easy is that it complements the following services:

• Tile and grout cleaning
• Grout restoration
• Installation of new tiles
• Grout stain correction
• Maintenance of tiled floors

How to Sell the Service During Estimations

The easiest way to upsell the service is to make it clear for the customers.

Thus, grout color sealing should be introduced during the estimations.

Inform Customers About the Limitations of the Service

Customers should understand that cleaning does not solve all the problems.

Show Them the Results

In order to show the results, contractors should demonstrate to the customers photos of their previous works.

Tell Clients About the Benefits

Homeowners often like services that simplify maintenance.

Thus, it is important to inform the clients about all the benefits of the color sealing.

If contractors concentrate not on the price but on the benefits, the conversion rate can become higher.

Ways to Increase Income Without Increasing Marketing Expenses

Sometimes, marketing and lead generation can cost much money.

Thus, upselling existing customers is often one of the cheapest ways to earn more money.

Higher Average Ticket Value

If contractors include this service into the project, they can increase its average value.

Better Profit Margins

This type of restoration service often allows receiving bigger profit margins due to the fact that contractors add the service to their existing services.

Getting More Value from Every Customer

Contractors do not need to search for additional clients, they just need to increase the value that they receive from every project.

Grout Color Sealing Helps to Differentiate Your Business

The competition in the industry of tile and grout restoration is becoming bigger.

Many contractors offer cleaning services. However, fewer contractors offer the services of grout restoration.

Thus, positioning the company as the restorer of tiles instead of the cleaning company can become a great strategy.

Provide Complete Restoration Packages

It is possible to package various services in order to increase the perceived value of the offer.

• Cleaning
• Restoration
• Color sealing
• Applications of the grout sealer
• Maintenance products

Become the Problem Solver

Clients need not cleaning services but a great-looking floor.

Grout color sealing is able to help contractors in offering such service.

Why Grout Color Sealing Increases Customer Satisfaction

Satisfied clients often become the returning customers.

In addition, satisfied customers can generate referrals, reviews, and recommendations.

Easier Maintenance

Clients who have their floors color sealed do not need to spend time cleaning them anymore.

Improvement of the Appearance

Clients are often impressed by the visual improvement of the appearance of their floors.

Long-Lasting Effect

As the grout receives both restoration and protection, clients have the opportunity to have better results.

Once clients have positive experience, they are more likely to recommend the services of contractors.

Importance of Choosing the Right Products

Different products provide different results.

In order to perform the grout color sealing effectively, the contractors need to choose products that can provide the following characteristics:

• Adhesion
• Consistency of the color
• Durability
• Stain resistance
• Simple application
• Long-term results

This Old Grout develops grout restoration products for contractors who want to receive reliable results on every project.

We have over 30 years of industry experience and thus know what the contractors need.

How Bulk Purchasing Helps Grow Businesses

The larger quantity of products purchased is helpful when contractors provide grout restoration services regularly.

Lower Cost per Project

Purchasing products in bulk quantities, contractors can decrease material cost and increase their margins.

Consistent Product Availability

Products purchased in bulk quantities prevent delays in the schedule of contractors.

Easier Inventory Management

The products are available and contractors can manage the inventory more easily.

Why Contractors Trust This Old Grout

For over 30 years, This Old Grout helps professionals and homeowners to restore the surfaces of the grouts.

Our contractor-grade products are useful for:

Grout Color Sealing

Contractors receive an opportunity to create uniform grout lines and protect them from future staining.

Grout Restoration

Contractors can restore aging grout without spending money on costly replacement.

Tile and Grout Cleaning

Contractors can remove dirt from the grout and improve the overall appearance of the floors.

Surface-Specific Cleaning Solutions

Maintenance of different surfaces in the house becomes easier for contractors.

Conclusion

Learning how to upsell tile restoration services with color sealing is a great way to increase revenue and improve the customer experience. Instead of providing grout cleaning, contractors can offer to customers the services of grout restoration.